Work with Eva Katernberg!

Hallo! Bonjour ! What’s up? I’m Eva, a German USER-CENTRIC LOCALIZATION SPECIALIST living in France. I truly believe that speaking a country’s language will bring you closer to its people — and research backs this up.

In 2014, American research firm CSA Research found that 55% of consumers worldwide prefer to shop exclusively in their native language (France: 61%, Germany: 58%).

But that’s not all. The user experience needs to be culturally relevant for your audience too. (You don’t want to be the next Walmart in Germany, right? #GoogleIt).

HERE’S WHERE I, AS A FREELANCE LOCALIZATION SPECIALIST, COME IN.

My mission is to help international start-ups manage their localization projects so they can really connect with their users.

That’s why…

I can be your LOCALIZATION SPECIALIST:

• Translating e-commerce or SaaS websites, apps, software, and (digital) marketing material into German
• Adapting the content to the German culture when needed

I can TRANSCREATE INTO GERMAN:

• Creative translations for “things that are hard to translate”
• Perfect for slogans, headlines or taglines and brands that use a lot of word plays and puns

My specializations are:

• UX & Tech
• Business
• Marketing
• Sustainability

Why me?
EXTENSIVE INTERNATIONAL EXPERIENCE: Since day 1, I had a passion for different cultures, I’ve been an expat since 2014, and I speak three and a half languages fluently (German, French, English and Spanish).
UX RESEARCH BACKGROUND: I use user research tools and methods to understand my target market.
COPYWRITING SKILLS: I enjoy playing with words to find a translation that not only conveys the original meaning, but actually sounds like it was originally written in German.

You’re my ideal client if you:

• are a SaaS or e-commerce start-up (ideally with strong brand voice guidelines and a conversational tone of voice)
• have a friendly yet professional work culture
• are open to freelancers and remote working