Andrew Driver
a.k.a. Andy
Native English (US) speaker in Mexico City, Mexico
"Go local, not global. "
Marketing & Advertising Literary & Creative Arts & Culture
I have a degree in Business with a focus on marketing, and I’ve been translating in the marketing field now for 12 years. I go beyond just translation and into the realm of personas, visual elements, slogans, and transcreation.
Creativity Knowledge Precision Persuasion Specializing in
Marketing brochures Content marketing Press releases Copywriting Advertising campaigns
English to Spanish (US)
10/10
English to Spanish (ES)
8/10
9 out 10 global consumers will ignore your product or service if it’s not in their native language.
increase your sales and profit potential boost global brand recognition drive international business growth everywhere. Starter questions to get in touch with me Why translate into Spanish? Many businesses and organizations ask me why they should translate into Spanish—and the answer is usually the same: get your brand out in Spain, Central, or Latin America and make more sales.
widen your company’s reach to 14 million Spanish speakers optimize your digital presence in Spanish speaking markets improved experience for your Spanish clients and users So, you realize that you’d like to reach the Spanish market, but how can you get there?
How I can help English into Spanish (ES) Translation, Localization and EditingLocalization Project Management (leading teams of Spanish translators) How I spend my days translating (20+ years of doing so daily, still love it) learning (anything related to languages, books, computer science, and more) networking (because learning from others) helping colleagues & everybody else (because good karma) participating in teams (either as a lead or a member; again, learning…) Some recent projects Marketing content for Hatshopping , a website dedicated to selling hats with language specific domains The Noma Guide to Fermentation , which is one of the most popular cookbooks available today Magazine content for Vogue
As a writer in my native language, this is how I would describe my style My style is flexible. I can define and emulate a clear corporate style that is designed to appeal to your target customers in the United States, and I do often work to build “personas” for my clients so they know who they are writing for.
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Helen Forsyth, Local Focus , Wed Jul 01 2020
Working with Andrew is great every time. Our clients love his work, and he has one of the highest quality scores of any translator we have worked with.
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Sandra Kostak, Schmidt Electro , Wed Jul 01 2020
Andrew helps us translate our marketing materials for our US operations, and he adds value each and every time he helps us.
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Marianne Dee, Deluxe , Wed Jul 01 2020
Andrew has always been an excellent translator for our company. He really does a great job matching the content to the market.
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María Sánchez Garrigo, Montesalem S.A. , Sat Jun 06 2020
Andrew helped us build our brand in the United States from scratch. From day 1, our efforts were successful. I can’t recommend Andrew enough.
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ENGLISH > SPANISH (US) €0.14 €0.14 €0.14 ENGLISH > SPANISH (ES) €0.14 €0.14 €0.14
University
The Naropa Institute
University
Hartwick College
Course 06/2020. 12 hrs
Branding 2020
The Brand Institute
Webinar 06/2020. 12 hrs
Maintaining Your Brand Voice in Translation
Wordbee
Conference 2019. 48 hrs
LocWorld40
LocWorld
Association
American Translators Association
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