There are several tools and options for sending quotes and proposals. We think PowerPoint slides are the most effective way for translators to communicate their value.
The available options for sending quotes/proposals are:
- All are sent as a document attachment
- Excel > PDF
- Word > PDF
- Some tool you use > PDF
- PowerPoint > PDF
If what you value most is connecting numbers straight to quotes/proposals/invoices, then you’re best option is going to be Excel > PDF or Some tool you use > PDF.
But if your goal is to persuade your customer into buying your services and/or being happy about their purchase, and this translation job has not come via Zingword, PowerPoint > PDF is highly recommended.
The power of slides for invoicing or quotes
Sales people have been using slides to make persuasive presentations for a long time, and at some point they also became “standalone documents” to peruse without the words attached. What people find is that it’s often the preferred way for communications, because it creates structure.
Slides have the following advantages for translators:
- More persuasive. Begin with your benefits and finish with the price/details
- PowerPoint 2016 is just awesome
- Paste tables straight from Excel for quick quoting/invoicing/proposing for translation jobs
- Easy to share using document sales techniques (see below)
Using slides to tell a story
The slideshow in this article tells the same story as the article, basically. But it takes just 30 seconds to read!
Translators can do all kinds of things with a slideshow, and best of all, those slides can be posted to Slideshare and then shared all over the internet.
DocSend for translation sales
DocSend is just awesome. Instead of sending a file as an attachment, you upload it to DocSend and send a unique link. This works for Word docs and PDFs, but really shines when used with slide decks.
The result is:
- You know when the customer opened the document
- You know which pages they looked at, and for how long
- You know how many times they look at the document
Those three things are worth a million words. For example:
- Did the customer even open your quotation?
- Did the customer exit immediately after viewing the pricing page? Or did they linger?
- Did the customer open your invoice when you sent the invoice reminder?